Waza

For youths from the African continent, WAZA is a medium (online & offline) to present and discuss the issues that interest and affect them because only WAZA offers Africa youth a dedicated space where they can express themselves freely and without obstacles and stimulates them to do so.

 

Brand personality

  • Easy going, flexible and aims for goals and achievements.
  • Outgoing and energetic. It is assertive, social and talkative. It seeks and encourages others.
  • Friendly and cooperative without losing a certain neutrality in the way it handles difficult topics.
  • Sensitive and sometimes vulnerable.

 

Brand identy

  • Physique: WAZA website, WAZA events, WAZA media productions
  • Personality: young, open, curious, talkative
  • Culture: young, social, engaged
  • Relationship: getting information and discussing sensitive topics, community events, media experience
  • Customer Reflection: dynamic, engaged, open
  • Self-image: connected, engaged, open

 

Brand positioning statement

For youths from the African continent, WAZA is a medium (online & offline) to present and discuss the issues that interest and affect them because only WAZA offers Africa youth a dedicated space where they can express themselves freely and without obstacles and stimulates them to do so.

 

Uniqueness

  • provides content too sensitive to be published in local media, because they are breaking taboos, having a critical look and generating debates that are not always allowed in the continent
  • provides personal stories, stories that show the diversity of the inhabitants of Africa
  • is roots-based
  • publishes the best content from top partners in Africa
  • is a bridge between local and global African communities

 

Brand Values

  • Authentic
  • Honest
  • Independent
  • Committed
  • Reliable
  • Provocative