Target audience

Group

  • Young urban Chinese
  • 18-30 years old
  • well-educated,
  • open-minded
  • college students and young professionals
  • (partially) aware of the nation’s social problems regarding to human(citizen) rights
  • good governance and freedom of expression online
  • keen to explore the western democratic countries’ experiences/values; they are front-runners, thinkers, future (opinion) leaders within their social circles.

 

Customer Segments

  • Students of higher education
  • Young professional
  • Young opinion leaders, Change makers on political and social development
  • Grassroots NGOs, Universities, media organizations

 

Country

China

 

Language

Mandarin Chinese