Horizontal logo

Logo concept / Icon
Quotation marks are for quoting people’s words, recording other people’s opinion. Such as “ "
Expression – Helan Online provides people, esp. young generation a platform of free comments and free expression.
Dialogue – Helan Online listens and quotes other people’s voices/opinions. Therefore, those who express themselves on the platforms Helan Online offers, form also a kind of dialogue and communication.
Care – Helan Online cares about thoughts of young generation, it is like camera lens catching different kinds of views.

Logo concept / shape
Square shape comes from traditional Chinese stamp, it leaves a deep mark.

Logo concept / color
Dutch flag’s red white blue (where Helan Online is based). The white part symbolizes Helan Online’s openess and transparency.

Logo Typopraphy
Intergrating speech bubble element into the typography.